Privacy Policy

Effective Date: January 7, 2026
Last Updated: January 7, 2026

1. Introduction

RetainWise ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Name and email address
  • Company name and business information
  • Payment information (processed by Stripe)
  • Customer data you upload for churn prediction analysis

2.2 Automatically Collected Information

When you access our website, we automatically collect:

  • Log data (IP address, browser type, pages visited)
  • Usage data (how you interact with our service)
  • Device information

3. Machine Learning Processing

Important: ML Data Processing

Our service uses machine learning algorithms to analyze customer data and predict churn risk. This involves:

  • Processing your customer data to train prediction models
  • Generating predictions based on behavioral patterns
  • Providing explanations for predictions (SHAP values)

We do not sell your data or use it for purposes other than providing the service you've requested. Your customer data remains your property.

4. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services
  • Process your transactions and send related information
  • Send technical notices, updates, and support messages
  • Respond to your comments and questions
  • Generate churn predictions based on your uploaded data
  • Monitor and analyze usage patterns to improve our ML models

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: With vendors who perform services on our behalf (e.g., Stripe for payments, AWS for hosting)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Data encrypted in transit (TLS 1.3)
  • Data encrypted at rest (AES-256)
  • Regular security assessments
  • Access controls and authentication

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Deletion: Request deletion of your data ("right to be forgotten")
  • Data Portability: Request transfer of your data
  • Objection: Object to processing of your data
  • Restriction: Request restriction of processing

To exercise these rights, contact us at: privacy@retainwise.com

8. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

  • Account data: Until account deletion + 90 days
  • Customer data: As per your subscription plan retention period
  • Payment records: 7 years (legal requirement)
  • Analytics data: 2 years

9. Cookies and Tracking

We use cookies and similar technologies to improve your experience. For details, see our Cookie Policy.

You can control cookies through your browser settings. Note that disabling cookies may affect functionality.

10. Third-Party Services

Our service integrates with third-party services:

  • Clerk: Authentication and user management
  • Stripe: Payment processing
  • AWS: Cloud hosting and infrastructure
  • Vercel: Website hosting and analytics

These services have their own privacy policies. We recommend reviewing them.

11. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect information from children under 13. If you believe we have collected such information, contact us immediately.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last Updated" date.

14. Contact Us

If you have questions about this Privacy Policy, contact us:

📝 Legal Template Notice

RetainWise is a bootstrapped startup. We're using industry-standard legal templates reviewed by founders with legal backgrounds.

When we reach 100 paying customers OR $10,000 MRR (whichever comes first), we will hire a law firm to professionally review and update all legal documents.

Current status: Building toward 100 customers
Questions? legal@retainwise.com